September 2018 - ongoing Brand and content consultant
I have worked with various brands from DFS for Axon Publishing and etsy.com, to Oka, David Hunt Lighting and Yves Delorme, advising on brand strategy, print and online content development, creative direction and trend forecasting.
2001 - 2018 Editor, Livingetc
I took a small, start-up magazine aimed at 20somethings and turned it into a global, luxury lifestyle brand, with a monthly reach of 1.5m consumers and the highest AB print audience in the interiors market (averagely 50%). Under my editorship, Livingetc launched a successful website and enjoyed a prominent social media following, developed numerous international issues, and launched ground-breaking events such as House Tours, educational courses with prestigious interior design college KLC School of Design, and exclusive product collections with Made.com and Bliss Home.
(August 2013 - February 2014 Editor, InStyle)
Six month secondment as a trouble-shooter editor to refocus team, build relationships with the US owners and refresh and re-invigorate the editorial content.
2000 - 2001 Acting Editor, Livingetc, maternity cover.
1998 - 2000 Deputy Editor/Editor, Real Homes Magazine
1997 - 1998 Freelance journalist living in London and Sydney, contributing to Elle Australia, The Guardian, ES Magazine
1995 - 1997 PR Manager, The National Magazine Company (now Hearst)
Fronted a tv series about Livingetc for Discovery TV, 2005
Presented a series on interior trends, GMTV 2009
Presented a Spring trend report for This Morning 2014
Judge in various awards including: KLC Graduate Shows, Porada International Design Awards 2015, George Smith/KLC Student Design Competition 2017, Dulux Let’s Colour Awards 2013
Regular panelist and interviewer at industry events including: interviewing Sir Terence Conran at the V&A and Tricia Guild OBE at the V&A, Patrizia Moroso at Focus and Jean_Marie Massaud at Design Junction.
PPA Accreditor for Magazine Journalism degrees 2014-2016
Mentor, Young Mums Support Network 2015-2016
BA (Hons) English Lit and Art History, University of Nottingham