September 2018 - ongoing Brand and content consultant
I have worked with various brands from DFS for Axon Publishing and etsy.com to Oka , David Hunt Lighting and Yves Delorme.
2001 - 2018 Editor, Livingetc
I took a small, start-up magazine aimed at 20somethings and turned it into a global luxury brand, with a monthly reach of 1.5m consumers and the highest AB audience in the interiors market (averagely 50%). Livingetc grew to have numerous international editions, a website and prominent social media following, events, educational courses and exclusive product collections.
(August 2013 - February 2014 Editor, InStyle)
Six month secondment as a trouble-shooter editor to refocus team, build relationships with the US owners and re-invigorate the editorial content.
2000 - 2001 Acting Editor, Livingetc, maternity cover.
1998 - 2000 Deputy Editor/Editor, Real Homes Magazine
1997 - 1998 Freelance journalist living in London and Sydney, contributing to Elle Australia, The Guardian, ES Magazine
1995 - 1997 PR Manager, The National Magazine Company (now Hearst)
Fronted a tv series about Livingetc for Discovery TV, 2005
Presented series on interior trends, GMTV 2009
Spring trend report for This Morning 2014
Judge in various awards including: KLC Graduate Shows, Porada International Design Awards 2015, George Smith/KLC Student Design Competition 2017, Dulux Let’s Colour Awards 2013
Regular panelist and interviewer at industry events including: interviewing Sir Terence Conran at the V&A and Tricia Guild OBE at the V&A, Patrizia Moroso at Focus and Jean_Marie Massaud at Design Junction.
PPA Accreditor for Magazine Journalism degrees 2014-2016
Mentor, Young Mums Support Network 2015-2016
BA (Hons) English Lit and Art History, University of Nottingham